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Printing: Overview

Modern commercial printing presses are incredible machines. Many have more computing power than was used to land on the moon. They can print faster and with more colors than Gutenberg could ever imagine. There is challenge and thrill in using all of a modern press’s capabilities efficiently, cost effectively and with maximum impact. Doing so begins in understanding how presses work. The vast majority of all commercial printing is produced using two main types of equipment: conventional offset lithographic presses and digital presses.

The printing industry has made great strides in developing and implementing products and processes that are friendlier to the environment. By collaborating with printers whose practices promote environmental sustainability, designers will be able to explore more environmentally friendly options. Selecting the right printer and the right process will influence not only quality and environmental impact, but also the cost of a project. This section will take the information derived from the past and project the future position of the printing industry.

Usually, the last step of the design process creates a tangible product. Printing brings a project to life and creates a physical piece. There are a multitude of different ways to enhance paper through printing. It is therefore critical for designers and printers to learn all aspects of printing so they can then make educated decisions and compliment strong design with elegant printing and finishing. Invest in your future by understanding printing and finishing processes.